Being a prominent manufacturer, dealer and supplier of non-alcoholic drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned soft drinks and concentrates, the company’s beverage products consist of numerous tea, coffee and sports drinks. Even though the company started building its international network in the 1920s, it now operates in nearly 200 countries and produces more than 400 brands.
Written by Anna D.
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McDonald’s is one of many world’s largest chains of fast food restaurants, that will be famous for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the world. Using its headquarters in the usa, McDonald’s began its operations in the year 1940 as a barbecue restaurant, that was operated by Richard and Maurice McDonald. However, into the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent within the company. He later purchased the restaurant chain from the McDonald brothers and were able to expand it on an international level.
Authored by Anna D.
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Marketing Essays
Within the last several decades, globally recognised and established brands have now been demonstrating interest that is growing new global markets including those of developing countries (Riley et al., 2016). While these environments are connected with substantial customer resources, the entry into them is normally hindered by various economic, political or cultural barriers. The need to conform to the particularities of each country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core components of their positioning that is international with positioning concepts to enhance the potency of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices could be complicated and companies’ market entry decisions usually have to be studied on a case-by-case basis. The aim of this essay is always to explore the important thing reasoned explanations why global brands adopt different positioning strategies in the countries of these presence.
Written by Katy J.
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Strategic management allows for identifying the position of companies within their external environment and evaluating their internal resources and capabilities and discover the perfect types of ensuring their growth and business success (Omolade and Tony, 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fashion companies that are fast count on innovation and intangible resources to realize global growth (Truett and Truett, 2014). This emphasises the requirement to select the most reliable strategic management approaches to determine potential bottlenecks that decrease the standard of decision-making in these organisations and avoid them from responding to relevant market trends. Hence, the purpose of this essay is to explore what strategic management approaches and skills would stimulate the rise associated with the fast fashion industry in Spain.
Published by Philip S.
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As the Internet sales industry is continually growing on a global scale, companies are seeking new how to influence customer behaviours and motivate clients to acquire their products and services into the online environment (Dai et al., 2014). The caliber of corporate information resources is just one of the critical antecedents of conversion, which emphasises the role of Internet platform elements when you look at the decision-making process. Therefore, web page design is highly significant as this dimension is responsible for the convenience, trustworthiness and effectiveness of marketing interaction with potential customers (Rozekhi et al., 2014). However, its role within the decision-making process is often vaguely defined. The purpose of this essay would be to explore how website design can influence customers’ intention to look online.
Compiled by Josh A.
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Marketing and sales communications is an part that is essential of online marketing strategy because of the companies’ competitiveness and financial returns frequently perceived through the information of their messages therefore the channels of these delivery (Falat and Holubci, 2017, p.148). However, despite the importance of this notion, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. By way of example, scholars are yet to achieve a specific conclusion on how electronic word-of-mouth (eWOM) could possibly be successfully integrated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing and sales communications because of the aim of evaluating their strengths that are major weaknesses.
Authored by Jess C.
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Because of the growing popularity with consumers, social networking have grown to be an effective marketing communications channel as well as one-to-one communication means (Keegan and Rowley, 2017). Social media (SMM) is commonly reported to contribute to consumer engagement and create perceptions that are positive attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive products or services when you look at the online environment, it will not necessarily results in a purchase decision (Barger et al., 2016).
Compiled by Josh A.
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Customer communication is among the main antecedents of customer care into the modern environment (Hanninen and Karjaluoto, 2017). Being able to contact a company on a 24/7 basis is often recognised as a sign of consumer recognition and support. However, not all organisations are able recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided a response to this dilemma and allowed many organisations to make usage of 24/7 functionality in their marketing communication strategies (Pavliscak, 2018). The menu of successful adopters includes companies that are such Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands participate in the mass market segment and their consumers may not have the level that is same of expectations as premium brands clients. This essay closes this gap by exploring the effect of chatbots regarding the customer care in luxury e-services.
Published by Josh A.
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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people inside them, it really is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018). While engineers and programmers are seeking new techniques to improve the accuracy and effectiveness with this technology, marketers are more focused on the ways you can use it to boost customer communication and personalisation. Regarding the one hand, having the ability to identify consumers behind the product and even ‘read’ their emotions could be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). Having said that, this raises multiple ethical challenges inside the scope of the recent personal data protection regulations in addition to rights for privacy. Unfortunately, the field of facial recognition application in marketing is a area that is relatively understudied of knowledge. This suggested the necessity to explore the emerging opportunities and challenges in this sphere you can use by modern marketers.
Published by Jess C.
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Finance Essays
Security holdings become riskier when stock prices fluctuate. Such fluctuations are generally viewed as volatility, whereas, minor ones tend to be considered market noise (in other words. the shifting positions of investors on inter-day trading). Thus, as investors proceed to enhance their positions, a number of variables are taken into account, such as for example macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables under consideration using the present worth of the stock price as a benchmark upon which hedges will undoubtedly be formed. The main variables used to derive an price that is option’s current stock price, intrinsic value, time for you to expiration, and volatility (Bodie et al., 2009). Therefore, options can best be referred to as ways in which investors may take benefit of superior information to hedge against their current stock positions.